About Us

Founded in 2013 by David Kusah Dlamini, Davidich is a luxury fashion warehouse built on craftsmanship, perseverance, and conceptual design. Based in Katlehong, east of Johannesburg, Davidich represents a new expression of South African luxury—rooted in skill, not excess. David, a self-taught footwear designer, began Davidich with limited resources but an uncompromising vision. Production started in a modest 3m x 2.5m room, where he hand-crafted sneakers using single-style moulds, refining each pair with meticulous attention to detail. This hands-on approach laid the foundation for a brand defined by quality, patience, and design integrity. Davidich encompasses two registered and trademarked fashion brands—Hangersragnah and Eh’Pop—both officially established in 2018. Together, they focus on producing high-quality sneakers and apparel that balance form, structure, and contemporary luxury.